Our friends at Reaktion asked us to develop ideas around the concept "Press Play to Pause" for their client, Storytel.
The result? Four distinct creative executions tailored to four different target audiences, all built on character-driven situational comedy. We took care of everything - from scriptwriting, casting, and styling to full production and delivery - producing 48 assets in various formats and lengths. To streamline the workflow, we developed a system that efficiently generated 48 custom unique endboards for seamless title swaps. A great example of how we transformed an idea into high - quality content - on time, on budget, and with a sharp creative edge - all within just a couple of weeks.
