Some of us came up with the fantastic idea of shooting a sunny Spanish balcony… in Sweden, while others asked how we were planning on doing that. Honestly, it might be one of our finest “fake it till you make it” moments so far. After finding an amazing talent, the perfect location, bringing out bougainvillea worthy of a postcard, a fake sun and learning how to say ¡Hola Grannaritos! in “Swanish” , we ended up with this charming video that made its way into tv screens and SoMe apps all around the country.
This project for Postkodlotteriet had our creative juices flowing. The prize? A dream trip to wherever your wanderlust points. Our solution? Some old-school green teleporting people to the Mediterranean Sea, sightseeing in Paris, and before you know it hiking the Alps. Thanks to video, AI, and post production magic, this national campaign basically teleported itself straight into every living room and phone screen in Sweden.
The Swedish postcode lottery approached Bsmart asking to help out with marketing for their new offer to win 100 000 sek every month for a whole year. 12 times the fun we said and developed their idea to show the check being delivered through sunny spring days, warm summer nights, spooky halloween times and dark but cozy winter days. All in a heartwarming and positive national campaign shown on TV as well as online video, SoMe ads and print.
