The Swedish postcode lottery approached Bsmart asking to help out with marketing for their new offer to win 100 000 sek every month for a whole year. 12 times the fun we said and developed their idea to show the check being delivered through sunny spring days, warm summer nights, spooky halloween times and dark but cozy winter days. All in a heartwarming and positive national campaign shown on TV as well as online video, SoMe ads and print.